기억에 남는 광고 카피들

Fred Shapiro가 NYT Freaknomics 블로그 독자들에게 기억에 남는 광고 카피들을 comment로 보내달라고 요청했는데,  지금까지 모두 80여명의 응답해 주었다.   그 중에서 나도 기억하는 광고 카피들을 정리해봤는데, 나에게는 Nike의 “Just Do It”이 최고의 광고 카피인 것처럼 보이는데, 이것은 “생각만 하지 말고 실행에 옮겨라”,  “carpe diem (현재를 즐겨라)”를 의미한다고..

• Always Low Price – Walmart
• Keep Walking  – Johnnie Walker
• Think Different – Apple
• Don’t Leave Home without It – American Express
• Good to the last drop – Maxwell Coffee
• Where is the Beef? – Wendy’s
• Just Do It – Nike
• A Diamond is Forever – DeBeers Diamonds
• Priceless – Mastercard
• Intel Inside – Intel
• Look sharp, Feel sharp, Be sharp – Gillette
• Yes We Can – Barack Obama
• What Happens in Vegas, Stays in Vegas  – Las Vegas Tourism
• Expect More, pay Less – Target
• Happy Cows Happy Milk – California Milk Ass.
• Life is Good – LG
• It’s Everywhere You Want to Be – Visa
• Obey Your Thirst – Sprite
• Taste the Rainbow – Skittles
• Nobody Doesn’t Like Sara Lee – Sara Lee
• You’ve Always got Time for Tim Hortons – Tim Hortons
• Making Technology Make Sense – Microsoft

Source:  Quotes Uncovered: Well-Known Advertising Slogans